CNN on Sermo’s “Cashing in”

CNN article: Cashing in on doctors’ thinking

The company is already pulling in about $500,000 in revenue a month — in a most unusual fashion. It doesn’t get a penny from advertising, job listings, or membership fees. Rather, it makes its money by charging institutional investors for the opportunity to listen in as doctors chat among themselves.

“Cashing in” sort of implies something shady or dishonest, doesn’t it? If Sermo makes this very clear to users, is there something unethical about this business model?

Hat tips: Kevin, M.D. and PharmaGossip

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