Sermo in the WSJ

Article in today’s Wall Street Journal:

Social Networking Goes Professional
Doctors, Salesmen, Executives Turn to New Sites to Consult, Commiserate With Peers; Weeding Out Impostors
By JESSICA E. VASCELLARO
August 28, 2007; Page D1

Excerpt:

“When radiation oncologist Michael Tomblyn recently saw a 21-year-old patient whose eye was protruding from its socket, he turned to his fellow physicians for help. Dozens of doctors offered suggestions, including fungal infection, HIV-associated lymphoma or a cocaine-associated sinus problem, eventually steering him toward the correct answer: rhabdomyosarcoma, a fast-growing cancer most often observed in young children.

The diagnosis didn’t take place in a doctor’s lounge. It happened on Sermo.com, a social-networking site for licensed physicians, which Dr. Tomblyn and 25,000 doctors like him visit regularly to consult with colleagues specializing in areas from dermatology to psychiatry.”

Read the whole thing.

Previous posts about online social networks for clinicians

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