The AMA Has an e-book Strategy

[Press Release]

“In addition, because medical knowledge advances at a more rapid pace than the regular print publishing cycles, iPublishCentral gives us the ability to provide more frequent text updates to our most popular books without the added expenses of a new print run.”

For instance, the e-book version of Guides to the Evaluation of Permanent Impairment, sixth edition, contains clarifications and corrections that were not defined until after the book published. The AMA has recently reprinted the book and is using this opportunity to introduce its existing customer base to the electronic version. Direct purchasers can currently receive a two-year subscription to the downloadable e-book as a replacement offer for the reprinted publication. iPublishCentral allows a migration path to a planned suite of e-products that will be available on Impelsys’ iPlatform in the future.

Looking forward to hearing about the e-book strategies of other professional associations.

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