Big Pharma in your iPhone and Nintendo

From The Independant: Medicines not working? There’s an app for that

(Is anyone else completely done with the “There’s an app for that” meme?)

Novartis, for example, signed a $24 million (£15.3 million) deal last month with US-based Proteus Biomedical to create “smart pills” that can transmit data from inside the body to monitor patients’ vital signs and check they have taken medicines as prescribed.

Bayer is connecting its glucometer for diabetic children to Nintendo’s video-gaming consoles to promote consistent blood sugar testing.

And Johnson & Johnson’s Lifescan unit has an iPhone application that lets users upload readings from their connected blood glucose monitors to their Apple phone.

Comments are closed.