To the folks at Cision–
I receive a HUGE amount of unsolicited email (aka SPAM, UBE or UCE) in which I have no interest. This SPAM is problematic for me because I am a busy person with many things to do. Wading through this dreck to get to information I actually want takes up far too much of my valuable time.
An impressive proportion of this SPAM comes from your clients with a link to your site at which I can “opt out” of receiving future emails from that client.
Here’s the automated response your clients will receive when I get email from them through your services:
It is bad enough to receive unsolicited bulk email, but getting it from a Cision client is especially unpleasant.
Yours is only one of far too many organizations who send me emails like this. In order to “opt out” (which is an odd term because I never “opted in”) of emails from EACH of Cision’s clients, I have to click on a link in the email. This wouldn’t be so awful if:
1. …I had “opted in”
2. …Cision allowed me to “opt out” of emails from ALL their clients at once. They don’t. I have to “opt out” of email from each one of their clients.
3. …Cision offered contact information at their site where I could directly express these concerns to them.
Since none of these things is true, I urge you to take up this issue with Cision. I also urge you to either stop using bulk email entirely or at least use it much more selectively. If you had ever taken 2 minutes to look at my blog, you’d see that your message is a poor fit for my little site.
-David L. Rothman
This email is an automated response. I have not seen your email, nor will I ever see any email sent to me by a Cision system.
Since you offer no universal “opt-out” nor information on how to reach you and request to be removed from your database, I’m hoping this post might reach you somehow. If it doesn’t, you’re not very good at what you claim to do.
While you operate as a supposedly reputable company providing a valuable marketing service, I think you no better than the spammers who send me unsolicited email offering products that claim to alter the size or function of sexual organs.
Please, be better than them and let people like me choose to stop being harassed by people like you.
Well, it worked. Received this email:
from Libby vanBuskirk
date Thu, Sep 16, 2010 at 4:32 PM
subject Removal from Cision
4:32 PM (30 minutes ago)
Hello Mr. Rothman,
I work for Cision, the media research company based in Chicago. In response to your blog post, I just wanted to let you know that we have removed your name and contact information from our database. I sincerely apologize for the problems this listing has caused you.
Supervisor, Internet Media
CISION US, INC.
332 S. Michigan Ave.
Chicago, IL 60604
So if you get an absurd number of these emails, Libby may be the person to contact.
Now they need to make it possible for recipients to remove themselves without having to resort to this sort of public shaming.